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January 2019

A New Year, a New Word, a New Tradition!

 

On my quest to layout some new year resolutions, I really spent some time contemplating the idea, process, and complication of it all. Along the way, I discovered two articles that changed my thought on this historical task that appears each year like a ghost from the past.

 

The first was a story in the Monroe News, a small but very well produced newspaper (yes they still exist) that mixes local, national, and worldwide news - just enough, but not too much like the TV news. The article described the writer’s New Year challenge, similar to my own, so of course, I was interested. She decided in 2017 that instead of making a list of goals that were probably not going to happen, to choose a word for the year to live by, which was "create" in 2017, and "water" in 2018. I thought it was a brilliant idea!! No more lists, evaluating every aspect of my life, setting goals that were not of my nature...but instead using ONE word to guide, motivate, and inspire me throughout the year. It reminded me of how American Indians use to calendar their past years, "the year of the rains" or "the year of great sorrow".

 

Of course, I bought in, hook, line, and sinker! But now the dilemma - the WORD. They say less is more and the more I contemplated it the larger the task became as the process of elimination would drill down to a word that would carry me through 2019. Although, as our physical body deteriorates, our mind grows stronger with knowledge and I knew that if I keep my ears and mind open, that serendipity would offer the word.

 

And so it happened. I am an avid fan of NPR stories which allow me to travel and learn about cultures around the world and in my neighborhood from the driver's seat of my car. Early one morning, on the way to the gym (not part of the resolutions), I heard a story about a woman that discovered the unique gold jewelry of Senegal, while living there for a short period of time, which has now been donated to the Smithsonian. As she researched its creation and cultural influence she discovered the jewelry was closely tied to a group of women called Signares, which were mixed-raced descendants that emerged as independent businesswomen, in the 1700s. They could speak several different languages, own ships, manage trade networks, employ men, and were renowned for their patronage of musicians, glittering parties, and opulent fashions - especially the gold jewelry.

 

Today, the Signares are icons for modern Senegal woman as they were women who were incredibly successful and who created a kind of space for themselves against all odds.

 

"Oumou Sy, the fashion designer, says you can see the Signares' influence in the way modern Senegalese women use fashion to project dignity and self-assurance. It's an attitude so celebrated in Senegal, it has a name, sanseSanse - means to dare, says Sy, to present yourself in your finest without fear," stated Nurith Aizenman, NPR News.

 

As I predicted, my 2019 word, Sanse (saun-say), was delivered to me by the serendipity, once again.

 

So, in this new year, as I continue into my 13th year of business and my 56th year of life, I will continue to dare to survive, grow, and God-willing, prosper, while presenting my finest!

 

At the end of the day, it is who we all are as entrepreneurs, regardless of gender, culture, race, class, and time -- we develop our craft and dare to present it to the world, without fear, in hopes of creating a space for ourselves against all odds.

 

In 2019, BEE daring --

 

Tina

 

 

Credits -

Monroe News- https://www.monroenews.com/news/20190103/rebecca-regnier-picking-word-not-resolution

NPR - https://www.npr.org/2019/01/02/664694768/smithsonian-showcases-senegal-s-jewelry-which-has-lacked-attention

Smithsonian Magazine - https://www.smithsonianmag.com/smithsonian-institution/senegal-female-empowerment-prestige-and-wealth-measured-glittering-gold-180970698/

How to Use Instagram Stories for
Your Business

 

Like Snapchat Stories or Facebook Stories, Instagram Stories allows you to post photos and videos in chronological succession to tell a "story" over the course of a day. These images do not appear in your regular collection of Instagram posts; instead, after a 24-hour period, anything you've posted to your story will disappear.

 

Instagram is a useful tool for small business owners. The free app is an excellent source to showcase products and make customers feel included in "behind the scenes" aspects of your business.

How to Make Giving in 2019 Good for Business


“Making money is a happiness; making other people happy is a super happiness.” — Nobel Peace Prize recipient Muhammad Yunus.

 

Research has shown that giving is a pathway to lasting happiness and personal fulfillment. On the business front, statistics show that giving at the corporate level leads to growth and success. All in all, helping others may be the secret to living a healthier, wealthier life and running a more productive business.

 

When it comes to the benefits of charitable giving, the facts speak for themselves. 

 

How To Reach Your Target Customer

Do you know who your target audience is? For most businesses, the answer is yes. Knowing who will buy your product or service is a key part of creating a business that thrives.

 

Once you know who your target audience is, though, how do you create a marketing strategy that reaches them? View recommendations that every business, no matter its size or industry, should follow to create a marketing plan that reaches your target.

 

Have a concrete plan.

Create benchmarks.

Clarify your message.

Bring in an outsider.

Consider strategic partnerships.

Have a realistic timeline.

Focus on relationships.​

Creating Buzz

We are always looking for new ways to grow your hive and welcome any new ideas from you - even if they seem far-fetched - we love those the most!

Our latest suggestion... Fliers

 

A flyer is a great way to announce a new promotion, product, or event happening at your business. We have designed a variety of flyers for many of our diverse clients utilizing their branding and overall marketing strategies.​

The Anatomy of a Proper Blog Post

 

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog.

 

Your company needs to make each post shine to establish the brand as a trusted, polished, industry thought-leader – starting with blog anatomy.

Make sure each one of your blog posts has the following parts to give it what it needs to succeed:

Incredible Art Painted on Stones

 

Art has become incredibly versatile these days. With canvases no longer what they used to be, artists look beyond the ordinary and find a way to turn anything into something extraordinary. One such artist bringing her passion to the unconventional canvas is Akie Nakata.

 

Take a look at some of the amazing pieces Akie Nakata has created in our latest blog post:

The Sweet News is created and distributed by
the Rapport Marketing Team.

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