View marketing tips, ideas, articles and more!

April 2019

Grab the Attention and the Sale!

Attention-grabbing ads have made and broken companies, but either way they are effective - so make sure they are effective, correct and timeless.


Recently, I was grocery shopping, which is a "zone experience" for Tina as I am on a mission to get in and get out as soon as possible.  As I was coming around the corner of the aisle I saw something out of the corner of my eye and thought it was a box or piece of paper on the floor and did not want to run into it or step on it.


As I got closer I realized it was an ad attached to the floor and I stopped, read it, and was intrigued as it did just what it was supposed to do - make me stop and discover a new brand! So I started my search for the product to read the ingredients (part of the shopping process).


To my surprise, just above the ad was Hamburger Helper - not the Food Kitchen products, and upon further search, I could not find it and gave up very quickly as it should have been right by the ad. We as consumers are spoiled - if Sam's is offering a taste sample in the store they do so next to the product so you can easily grab and buy it.


In the end, I took pictures to share with you but did not find, nor purchase the product. So take note, make sure your advertising is relevant, timeless, and there is no static for the consumer to purchase it.


Be Timeless -





Pursuing These Tips Can Boost Your

Small Business


Following these important tips can reassure your success as a small business owner. A successful business takes risk in order to expand so why not start with these.


  • Strive for continuous improvement
  • Find ways to grow your business faster
  • Avoid these blogging mistakes
  • Drive results with Facebook ad objectives
  • Create landing pages for your Facebook ad campaigns
  • Create a customer loyalty program on a budget
  • Don't waste time on simple social media tasks
  • Use the power of no for your small business
  • Make your editorial calendar more effective
  • Keeping your failures to small learning experiences

Digital Trends To Enhance Your Business!


A new year brings a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends.

While some of us have already bailed on our personal New Year’s resolutions, businesses have a completely different list on their minds – what they need to look out for in 2019. With so many new businesses making their presence felt, what is it that you can do to make sure your business stands out from amongst the noise?

6 Essential Suggestions For

Marketing Strategies 

Many small business owners mistakenly think they can succeed with an on-the-fly approach to marketing. Others think they can get away with using just one channel such as a website. These ideas couldn’t be any further from the truth.


To see positive results for your marketing, you must plan carefully, test often, and leverage the power of multiple channels. Sound complicated? Here are some tips that will help you to plan out a solid marketing strategy.




  • Determine how established your business is
  • Understand your audience
  • Conduct thorough research
  • Take an inventory of resources
  • Create a system
  • Know what you can measure

Creating Buzz

We are always looking for new ways to grow your hive and welcome any new ideas from you - even if they seem far-fetched - we love those the most!

Our latest suggestion...  Every Door Direct Mailer


Every Door Direct mailer is a great way to keep connected with clientele.  An effective tool for marketing that's simple and easy to utilize. It's a great way to share news, specials and attract new clientele.


5 Ways to Keep Your Business

Finances Healthy


A report from U.S. Bureau of Labor Statistics states two primary reasons why businesses fail -- lack of proper planning and poor leadership. It's possible that some factors are tied to choices made by the business owner. Poor decisions, like too much debt or unviable investments, can dramatically alter your company’s fortunes.


Start by tweaking your credit practices, make sure to set up a healthy business process that fits the fluctuation and unpredictability in the market. This can help ensure survival for the long term.

To keep your business healthy click below for the five best tips  you can follow.


A Guide For A Successful Blog


Starting blog posts is only half the battle. You must promote those posts if you want to increase traffic to them. Blogging provides a platform for your business to display your expertise and build brand awareness amongst your target audience.


Below is your guide to help you on your journey for creating a successful blog.

The Sweet News is created and distributed by
the Rapport Marketing Team.

Any questions, concerns, or if you would like to
swap honey....please contact us!

Get in touch:


Show Enhanced View
Business photo
(734) 395-8212 Call us
(734) 887-1500 Text us
3901 Sheryl Dr.
Milan, MI 48160
This e-mail is never sent without your permission. If you feel that you may have received this message without your knowledge, firstly we apologize. Secondly, please reply to this message with the subject heading "Please Remove" and we will speedily remove you from all future mailings.