Smart strategies to keep your brand sharp and ahead this spring.
April 2025
Instagram’s latest release, Edits, is reshaping the landscape for content creation and smart brands are paying attention.
Much like TikTok’s CapCut, Edits is a standalone video editing app designed for creators and marketers who want to elevate their visual storytelling. With built-in project management tools, AI-powered animations, and advanced features like green screen replacement and subject cutouts, this new app gives businesses more control and creativity without leaving the Meta ecosystem.
The move underscores Instagram’s investment in creator tools and highlights how essential short-form video remains in today’s marketing mix.
We keep a close eye on tools like Edits to help our clients stay ahead in a fast-moving digital world.
The Power of a Consistent Brand Voice
Building a cohesive brand identity is key especially when launching something new that’s connected to an established brand.
We recently designed business cards for Rx Outreach that align with the look and feel of their overall brand. The design reflects their supportive, trustworthy mission, showing how even the smallest details can reinforce a strong, consistent brand identity.
Whether it’s a website, brochure, business cards, or social media post, having a consistent brand voice is key to building loyalty and recognition. We work with our clients to find and refine their unique voice, then carry it through every touchpoint, so the message is always clear, cohesive, and on-brand.
Because in marketing and design, consistency isn’t just a detail, it’s the key to an effective strategy.
Buzzing Bees
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Why Email Marketing Still Delivers
In a digital world obsessed with what’s next, one thing continues to quietly drive big results: email marketing.
Done right, email remains one of the most powerful tools in your marketing strategy. It’s precise, personal, and it gets in front of the people who actually want to hear from you.
Unlike broad-reach platforms that cast a wide net, email allows you to target the right audience with tailored messaging and the data backs it up with higher click-through and engagement rates.
The inbox is far from outdated. It’s where connection still happens.
Tradition Meets Innovation
The Masters might be known for green jackets and pimento cheese sandwiches, but behind the scenes, it's quietly redefining sports marketing.
Despite its old-school charm and strict no-phone policy, this year’s tournament showed just how forward-thinking Augusta National has become. From elevated social media coverage to inviting influencers to share behind-the-scenes content, The Masters created an exclusive-yet-engaging digital experience—without compromising its iconic image.
Even its advertising strategy is a masterclass in restraint. Onsite, you won’t find flashy corporate signage or over-the-top branding. Yet global sponsors like IBM and AT&T still line up to invest, trusting in the unmatched prestige and subtle, strategic exposure of the event.
See how this elite brand blended legacy with
next-gen engagement.
What Our Clients are Saying
"Tina and her team are extremely professional and experienced. I highly recommend using Rapport for social media marketing and website development. They work hard to free up my schedule, so I can concentrate on managing other important aspects of running a business."
- Jenny Wu
It's our pleasure, Jenny. Thank you for our amazing partnership!
We’d love to hear your thoughts— our clients' feedback fuels us.
The Sweet News is created and distributed by the Rapport Marketing Team. Any questions, concerns, or if you would like to swap honey... please contact us!
Get in touch: 734.395.8212
tina@rapport.tw
www.rapport.tw
