March 2020

To Be Creative,

Build Relationships

So often we hear the word creativity or be creative thrown around, especially in the working world. Bosses or leaders want employees to get creative with their sales pitch or in how they're solving a problem. The issue with using the term creative so broadly though is that the definition is different for each person. Everyone has their own idea or definition of creativity and what it means to them.

This fact is apparent when we work really hard on getting creative with a project, only for supervisors or clients to say it isn't the right direction of creative that he/she had in mind. This begs the question  how can we get an understanding of the right kind of creative and implement it in a way that others were hoping?

This is where knowing your boss, client or audience as a person is important. Never underestimate the power of building real relationships! When you really get to know the people you are working with or doing a project for, you have the ability to get inside their brains and understand how they think. If you listen carefully enough, you'll pick up tidbits of information about their likes, dislikes, hobbies, values, morals, and more. In turn, this will provide a frame of reference the next time they ask you to get creative! With an understanding of their personality, you'll think and execute in their creative space, with some room to add your flair.

Moving forward as we get out of our winter-blues creative slumps, lets remember that knowing the people we are working for makes a huge difference in how we can be creative and effective for them. That being said, get out there and enjoy time getting to know them! It will make your life easier and more enjoyable in the long run.

Happy relationship building --  


California Consumer Privacy Act (CCPA): What you need to know to be compliant


When does my company need to comply with the CCPA?

The law goes into effect on January 1, 2020. As a practical matter, companies needed to have their data tracking systems in place by the start of 2019, since it gives consumers the right to request all the data a company has collected on them over the previous 12 months. That's a very tight timeframe.

What happens if my company is not in compliance with the CCPA?

Companies have 30 days to comply with the law once regulators notify them of a violation. If the issue isn't resolved, there's a fine of up to $7,500 per record. "If you think about how many records are affected in a breach, it really increases very quickly," says Debra Farber, senior director for privacy strategy at BigID. Since the bill was put together and passed in just a week, it will probably see some amendments, she adds. "Things like the fine amounts are likely to change."

We Love Our Clients


"Tina has been very instrumental in assisting me with my business start up two years ago. This included developing my marketing materials and the website which in the best of circumstances can be daunting! Even though Tina and I had only just become acquainted, she somehow was still able to capture images and publication content that truly aligns with my personality and identity, and what I had hoped to convey as my business mission.

Since that time, Tina and her staff manage my website updates and monitor that my materials and stock are up to date. I have the confidence that if any new business projects come my way she is a partner that I can count on to assist in a timely and quality manner. I would highly recommend Tina Walther and Rapport Innovative Marketing."  

MaryAnne Voss Owner, Huron Valley Care Connection

Never Assume Anything

The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers.

I started our presentation by showing the different bars we visited around the country. Then I showed a random sampling of people we spoke with during our visits and explained their demographics. While I was presenting, the door opened, and a man slipped quietly into the room.

All heads turned to see who had joined us. The man was middle-aged and in very good shape. His longish hair was perfectly combed, and he wore a beautiful sport coat tailored in light green and cream houndstooth, a combination I had only seen in Europe.

About Bruce Turkel

Bruce travels the world helping leaders and companies thrive in the brave new world of increased consumer expectations and choice. He helps his clients, which include Fortune 500 Companies, and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.

Use Social Media to Send Your Brand Message to the Right People at the

Right Time!

Did you know that 77% of U.S. Americans have a social media profile? This presents a great opportunity for your business to start using social media marketing to reach new leads and an audience that is interested in your product or service.

It is one of the few marketing strategies that provides a direct connection with your audience with the content and timing of your choosing. Use this opportunity to plan out your content or advertisements in advance and schedule according to when your customers are most engaged.

Review the twitter page we manage for Golden Limousine International.

7 Reasons to Clean Your Email List Today

Proactive email list cleaning is an essential part of any successful email marketing strategy; by the time you discover that you have an issue with email hygiene its generally too late - you've already wasted resources and done damage to your brand.

That's why proactive email list cleaning is an essential part of any successful email marketing strategy.

We are always looking for new ways to grow your hive and welcome any new ideas from you -
even if they seem far-fetched -
we love those the most!

Our latest suggestion...

Utilizing Bing

If you own a local business with a physical location, then you should be checking out how to list or improve your business presence online! Google drives the majority of online presence and provides tons of information. A large portion of that has to do with Googles popularity and its many years of business.


However, have you heard of Bing? Are you not sure what Bing is? Or how to get started? No worries, we are here to shine some light!

The Sweet News is created and distributed by the Rapport Marketing Team.

Any questions, concerns, or if you would like to swap honey....please contact us!

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