December 2024

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A Bright New Year Awaits!

Happy New Year and Cheers to Magical Beginnings!

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Starting afresh is always exciting and brings new hope and expectations for a better tomorrow.  Although it is important that we give thanks and also remember our lessons from the year before.

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To our amazing clients, partners, and friends, THANK YOU for making this past year one for us to remember. Your trust and collaboration inspire us every day.

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Here's to a new year filled with joy, success, and new beginnings. Together, let's make 2025 a year of growth, innovation, and endless possibilities!

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Looking forward to the magic in 2025!

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The Rapport Marketing Team

Transforming Marketing

in 2025

In 2025, marketing will be transformed by AI, delivering personalized experiences and enhancing search engine interactions.

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Data privacy and ethical practices will also be crucial, fostering trust and loyalty. Brands prioritizing transparency and sustainability will resonate more with consumers. Adapting to these trends is essential for success in the evolving marketing landscape.

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Learn more about how AI can impact marketing efforts.

Create Effective & Equitable Engagement for Your Business

Join the Ann Arbor/Ypsilanti Regional Chamber for a workshop on implicit bias.

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A2Y Program Session I

Monday, January 13, 2025

Morris Lawrence Building -

Washtenaw Community College

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This interactive session, led by Esther Triggs, Director of Diversity, Equity, and Inclusion at Interlochen Center for the Arts, will empower you with the tools to navigate and engage in necessary and sometimes difficult conversations.

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Learn how biases show up in certain situations and how they can lead to specific decisions that impact hiring and how we treat others.

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Don't miss this opportunity to learn, grow, and make an impact. Register today and be part of building a more equitable community!

iStock 2025 Marketing Trends Report Released

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Key trends include moving away from polished influencer content to authentic real-user visuals, using honest storytelling to build stronger emotional connections, and leveraging ethical AI to create innovative, transparent marketing campaigns. These strategies will help businesses foster loyalty and stand out in a competitive landscape.

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Dr. Rebecca Swift, Senior Vice President of Creative for iStock, emphasizes the need for a bold shift:

"As we enter 2025, trust will define success, and visual content will be a critical tool in forging genuine connections with audiences. For small businesses, the advantage lies not in chasing polished perfection but in creating visuals that feel human, honest, and deeply relevant. By telling real stories and reflecting diverse experiences, small businesses can establish deep, lasting trust with their audiences proving that its not about looking perfect but about feeling real and relatable."

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Prepare for a transformative year with these insights into trust-driven marketing.

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Rapport Innovative Marketing

www.Rapport.tw

734.395.8212

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Connect with us on social media for even more tips, articles, and innovative ideas!