Rapport

Tools and tactics reshaping marketing.--

June 2025

Happy of Fourth of July from Rapport Innovative Marketing

Creative Washtenaw, a leading voice for arts and culture, is now hiring its next Executive Director to starting September 1, 2025.

Through dynamic programming and services that advocate, communicate, educate, and celebrate, the organization champions the essential role of creativity in economic development, community vitality, and personal well-being.

A unique chance for a creative leader to help shape the future of our local arts community.

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Branding Beyond The Logo

Drawstring branded bag for Freedom River designed by Rapport Innovative Marketing.

At Rapport Innovative Marketing, we believe branding should do more than look good, it should mean something.

We recently wrapped up this custom drawstring bag project for our client Freedom River, a restorative space designed to support veterans and families on their journey toward wellness and reconnection.

By integrating Freedom River’s visual identity into a practical piece, we created a branding touchpoint that connects with purpose.

From print to promotion, every detail is designed to build recognition, trust, and momentum.

Learn More

Buzzing Bees

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Non-Profit Success Starts with a Strong Communication Foundation

People working in a non-profit as volunteers helping out.

What do mission-driven messaging, refreshed audience insights, and data-backed decisions have in common?

They’re just a few of the practical, high-impact ways nonprofit leaders are leveling up their marketing and communications for 2025.

From clarifying your mission, to using storytelling with intention, and rethinking how you approach social media and donor data to forge deeper connections, it's all about working smarter, not harder.

If your organization is ready to move beyond survival mode and embrace intentional, audience-first marketing, here's what you need to know to spark your next chapter.

Man typing on the computer about a marketing strategy.

The marketing landscape is shifting fast.

Staying competitive in 2025 requires more than a fresh look; it takes a deep understanding of how technology, behavior, and content are evolving together.

There are six key trends transforming how brands connect with their audiences, from the rise of AI-powered targeting to the shift from Google searches to TikTok and Instagram.

These changes aren't just coming; they’re already happening, backed by insights from over 1,200 marketers worldwide.

Read The Report

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The Sweet News is created and distributed by the Rapport Marketing Team. Any questions, concerns, or if you would like to swap honey... please contact us!