April 2020

Adapt and Innovate - The Time is Now  

It's no secret that the spread of the Coronavirus has led us to living through uncertain times. On a daily basis there are new updates, mandates, and developments. Things are changing at a rapid pace that affect your family, how you go about life, and your work. Entrepreneurs and business owners are scrambling to keep up and at times, giving up may seem like the only option, but I'm here to tell you - now is not the time to give up, instead it is the time to re-evaluate and innovate.

Have you ever heard that new ideas and businesses are born out of crises? It's true and here's why... because during a crisis things change and the avenues that use to be available may no longer be feasible, so entrepreneurs and people that think outside the box come up with ways of filling these new needs or gaps. That is exactly what is happening now and why it is crucial that you put on your creative cap and discover new ways to sell your dream.

If you're a restaurant, guess what? No one is stopping you from offering take-out and delivery. Find a way to make it happen! If you're a brick and mortar store, get your online shop up and running as fast as you can or use the power of social media and sell your products there. If you're out of work for the time being, use free online sources or open a book to get a new skill under your belt. If you're a photographer, you can't go out and do your sessions, but you can offer a virtual course that teaches aspiring photographers the tricks of the trade. There are so many options, many of which come from the power of the internet.

Put that entrepreneurial brain of yours to work and think about how you can adapt because people are still spending money - they're willing to order take-out, they're willing to online shop, and more. I'll say it again, this is not the time to give up. Instead, this is the time to re-evaluate your business and pivot it to fit new needs.

Wishing you luck on your journey to adapting to these new times. We're all in this together!


8 Ways to Differentiate Your Business

Small businesses have many marketing challenges. One of these challenges is how to determine what makes your business stand out from the competition. Being able to differentiate your business and communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

When someone asks you what makes you different from your competition:

  • Do you answer the question confidently, telling them why you are the best at solving their key challenge?
  • Does your answer help your audience feel like you understand their needs?
  • Do you clearly describe that special thing that makes you their ideal choice?

We Love Our Clients  

"Thanks so much to Rapport Innovative Marketing
for super-fast service and creative ideas when it comes to delivering on our email and social media efforts
each month!"

Michael Mason

Owner, Remier Lighting

How to Adjust to Working Remotely So You Remain Productive

For many professionals in office settings, the day is relatively structured. You commute to work, either walking, by public transit, or in your car, and you might grab a coffee on the way. Once you're there, you have your good morning! round before settling into your workspace and firing up your computer. Perhaps your team has a standing meeting at 9:15 every day, or the office generally breaks and gathers near the coffee pot to catch one another up on projects.

At some point in the day, you take your lunch, and  when the day ends, you turn off your computer and leave the office. Sure, lots of other things happened between arrival and departure but, ultimately, the boundaries of work space and home are pretty obvious.

But thats simply not the case anymore...

Use Flyers to Tell Your Service & Offering Story

If you offer a variety of services or products, flyers are a great way to provide information and details for each one in an easy-to-digest manner.


Check out a recent flyer we created for CFS-Michigan.

How to Run a Successful Virtual Event  

Nowadays, plenty of business is done virtually.

For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready.

In the afternoon, you have 1:1 via Zoom with your remote manager.

Then, around 4:00 pm, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference.

Undoubtedly, online tools and experiences are an integral part of a modern marketer's role.

We are always looking for new ways to grow your hive and welcome any new ideas from you -
even if they seem far-fetched -
we love those the most!

Our latest suggestion...

Text Message Marketing

As we all know, people use their phones more than they use their computer because they always have them within reach. A text message is a great way to get the word out about a special event, offer, or information to your customers quickly.

Text message especially comes in handy when information is changing rapidly and you want to get the message out quickly and efficiently - such as mandates with the Coronavirus and how they affect your business operations.

Do You Need Cookie Consent and Privacy Notices for Your Site?

Have you heard about cookie consent, but aren't quite sure how it applies to you? The European Union's General Data Protection Regulation (GDPR) law has left many website owners around the world feeling confused. This guide will answer your questions about cookies, privacy notices, and the GDPR, and will help you decide what steps you might need to take when making your website compliant.

The Sweet News is created and distributed by the Rapport Marketing Team.

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