Rapport

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March 2025

Leveraging major sports events in marketing can be a powerful strategy for brands seeking to connect with a wider audience.

Events like March Madness provide exceptional opportunities to build brand awareness and engage with new demographics. Brands that tap into the excitement of these events, such as Powerade’s targeted efforts toward Gen Z and female athletes, often see significant gains in both recognition and sales. The heightened visibility during these events can elevate brand perception and strengthen consumer loyalty.

Discover how brands are strategically maximizing these opportunities!

Sports Marketing

Brand Identity Solutions

Having a strong brand identity that can be used for a wide variety of applications is a key part of an effective marketing strategy.

We designed a fresh, modern logo for designer/builder Eve's Creations that incorporates a nod to her original logo, is timeless, and can be applied in many different ways.

For Rx Outreach, we designed name tags that are consistent with their brand identity.

Whether for digital applications, printed materials, or even name tags, consistency is critical for creating a strong brand identity that is easily recognizable.

We offer a wide range of custom-design solutions to suit our clients' needs because when it comes to effective marketing, one size does not fit all.

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Buzzing Bees

Our latest suggestion...

Partner with Local Businesses

People working together on their businesses.

Strategic local partnerships can significantly boost small businesses, fostering growth and strengthening community ties.

By collaborating with other local entrepreneurs, businesses can expand their customer base, share knowledge, and offer complementary services. These partnerships often enhance the overall customer experience and can lead to greater visibility and brand recognition. Whether through cross-promotion, referral programs, or joint events, local partnerships provide valuable growth opportunities.

Learn how businesses are leveraging these collaborations to drive success and strengthen their presence in the community.

Newsletters are experiencing continued growth, with more opportunities for creators to monetize through advertising.

As newsletters become a more valuable space for advertisers, creators now have access to tools that help manage ad sales, set pricing, and directly engage with advertisers.

While some platforms embrace these tools to boost revenue, others remain cautious, concerned that advertising could potentially create a disconnect between creators and their audiences. Despite these challenges, newsletters continue to attract advertisers, who value the highly engaged and direct audiences they reach.

Learn more about the growing trend of newsletter advertising and its impact on creators.

Newsletter Advertising

What Our Clients are Saying

"Tina and the Bees! Thank you for always making Golden stand out. Appreciate you all!"

-Sean Duval, CEO Golden Limousine International

It's our pleasure, Sean. Thank you for our amazing 15 years of partnership. We look forward to many more years together!

We’d love to hear your thoughts— our clients' feedback fuels us.

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The Sweet News is created and distributed by the Rapport Marketing Team. Any questions, concerns, or if you would like to swap honey... please contact us!