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October 2021

Bibbidi, Bobbidi, BOO!

- Be You this Season

As I sit here listening to the iconic tune Monster Mash, I can't help but feel giddy for the fall season - and more importantly for my favorite holiday, HALLOWEEN! In preparation for the candy-filled day, I ask myself "Will I dress up? Who will I be?" In due time, these questions will surely be answered. As will, I suppose, my opportunities to express who I am with my new Rapport teammates. Through day-to-day team interactions, they will begin to discover my favorite foods, hear my nightmare stories about past work experiences, begin to see why my favorite color is black, and the list goes on.

Having just joined the Rapport team, I look forward to sharing these pieces of myself with them and discovering theirs as well. I think sometimes office culture can deter us from these sharing opportunities, promoting a more professional, stuffy  atmosphere - rendering our work lives dull. However, in this colorful fall season, I encourage you to relish in the value of creativity, self expression, and openness. Can you hear the bees buzzing? They are saying "do it, have fun, create and fly your own special way!"

This Halloween, mix up your "costumes", "makeup", and "props", and let your individual creativity soar! Create a space for yourself to feel the fun - like you did on all those Halloween nights as a kid. By taking the chance to show off your spooky side and sharing just a piece of your true self, your reveal may encourage others to get spooky, too! You might find out you work with a team of ghosts, ghouls, fairies and friends.

By sharing and welcoming group creativity you never know what type of spell your team could whip up!

As always - bee yourself, bee there for others, and bee fun!

Rapport's newest Spooky Spirit,

Travis

Better

BRAINSTORMING

The best ideas come from sessions of collaborative brainstorming and groupthink exercises. However, many times managers and team leaders may overlook the benefits of such opportunities.

During these sessions participants may bicker, or avoid interaction all together. With brainstorming session goals being to gather collective ideas and productive take-aways, session leaders may see the experience as a failure without proper preparation or setting of expectations.  

These techniques are to help team leaders and brainstorming session liaisons gain the most out of their team's time and produce effective ideas:


- Creating Diverse Teams -
- Brain-writing -
- Mind Mapping -
- Rapid Ideation -
- Round Robin Brainstorming -

A Fresh & Updated Look

Why your logo is so important for your business

Think of your logo as your businesses fingerprint - it says, "This came from us. This is who we are. This belongs to us."

The Rapport Marketing team recently created the above logo for Free Birds Photography. Making sure the logo fits the brand's personality is one of our specialities!

Back, Back, Back Again:

Old School Tech for Marketers

Despite massive advances in the way that marketers work, at the core of many strategies lie some pretty reliable tech, which shows no sign of being dropped from the marketing mix any time soon.

The reason why old tech works is there's a layer of trust and acceptance that marketers can benefit from BIG TIME.

Old tech -- One common goal

There are three pieces of old marketing that are making a significant comeback with modern marketers (although, arguably, they've never left the fray).

We are always looking for new ways to grow your hive and welcome any new ideas from you - even if they seem far-fetched - we love those the most!

Our latest suggestion...

With 689 million monthly active users, it's impossible to ignore the power of TikTok!

7 Reasons Why YOU Should be Using TikTok for your Business

- Employ your own creative liberties -

- Reach more people, faster -

- Engage endless influencers -

- Repurpose quality content -

- Promote user engagement -

- TikTok for Business: utilize budget-friendly tactics -

- Explore versatile ad formats -