October 2020

Wishing You a Spooky Halloween!

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So, this year, take your ingenuity to the next level by incorporating your mask into your costume. We challenge you to tap into your genius by blending creativity with functionality!

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We bees love Halloween as cleverness and originality come alive, unlike any other holiday... and to us, that is pure HONEY!

Bee witchy & safe

2 Homepage Mistakes Preventing You from Attracting High Quality Leads

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When new visitors arrive on your website, your homepage is likely the first thing they will see. As a landing page that pushes your audience in the direction of the information or content they need, you have to ensure that your homepage is well designed. If it isnt compelling, interesting, or attention-grabbing, it may be the only page they visit.

How and Why You Should Run a Customer Panel for Your Marketing Team

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As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"

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Ideally, you'll use a mix of qualitative and quantitative data to arrive at the answer to that question.

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But one great place to know what your customers like (and love and hate) is directly from the customers themselves.

How to Use Your Blog for Explosive Lead Generation

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Do you want to use your blog to grow your email list? You've likely heard marketers and business owners talk about how content is king but offer little explanation as to what this idea means.

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Simply put, your content is the one thing that links all of your marketing material across all platforms. Most users will discover your brand through your blog content, which leads to them becoming subscribers, and then customers.

Creatively Promote & Communicate Initiatives

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Never has banding together to support and promote small and local businesses and creatives been more important. Take a page out of The Arts Alliance's book. The group publishes a visually appealing guide once a year featuring artists, creative workers, businesses and more. Rapport creates the guide in collaboration with The Arts Alliance with a focus on pulling readers in with an eye-catching design.

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Support the creative community and check out the amazing artists around Ann Arbor in the latest Arts Alliance Guide Book!

We are always looking for new ways to grow your hive and welcome any new ideas from you - even if they seem far-fetched - we love those the most!

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Our latest suggestion... Modern, Up-to-Date Websites

Having a website for your company is a no-brainer however, it is equally as important to make sure your website design and content speaks to your audience. If you haven't updated your site in awhile, we suggest taking a look at it and updating anything that is out-of-date. You may even consider updating or modernizing your website design overall if it's old or low-quality. Both of these things will ensure you have a fresh look that will appeal to your audience because web browsers do take into account the look and feel of your presentation when making a purchasing decision.

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Rapport recently completely re-vamped Lucky Kitchen's website. We brought the site up-to-speed with a clean, modern design that's easy to navigate. Take a peak by clicking below.

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3 Internal Changes Your B2B Business Needs to Make to Promote Growth

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Any business decision you make should move your company towards greater growth. However, marketing and promotion can only do so much. If you want to see your B2B business really take off, you'll need to have the right internal structure to facilitate and support that expansion.

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Lets take a look at the internal changes you need to make if you want your business to reach its potential!

The Sweet News is created and distributed by the Rapport Marketing Team. Any questions, concerns, or if you would like to swap honey...please contact us!

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Get in touch: 734.395.8212

tina@rapport.tw

www.rapport.tw

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