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October 2019

The Power of Reviews

Recently, I was on the search for a new pair of headphones. Unsure of where to turn, I made sure to visit an eCommerce website that not only sold one brand of headphones but also had reviews linked with each product.


With thousands of headphones on the market, I knew I only had a few specifications of what I wanted and did not want in a new pair. After narrowing down those things, I was still left with a decent amount of options. Next, I sorted these remaining headphones by reviews. To be more specific, top-rated reviews.

This was crucial for me in helping with my buying decision. I based my decision on other people's opinions and experiences. Taking advice from strangers, who would have thought?


Reviews are powerful for not only consumers but for a brand. Whether it be for a product, small business, restaurant, city to visit, hotel, and much more -- it's what others rely on!


After purchasing, in my confirmation email, I was asked to make a review of my shopping experience. Shortly after receiving the headphones, I was asked to make a review of my new headphones.


Not only was I satisfied with my purchase, but I was also eager to leave a review. Knowing that reviews helped me make my purchase, I was happy to help the next person do the same.


Whether it's is a review of a product or a review of your business -- reviews are important. Reviews are what most people will turn to when it comes to making a buying decision. Reviews are part of your brand and you should make the most out of them!

No matter your type of business, you can start small with reviews. Simply ask for a review in a follow-up email or on social media. You have to start somewhere -- your consumers and future customers will thank you!


We all know that reviews are not made equal and you may get a bad one once in a while, but that's okay. If you have a quality product, business or service, the good reviews will overshadow the bad.

Lastly, make it easy for a consumer to leave a review. Provide steps, a direct link, and where and how they should do it. Make their experience for them more user-friendly than ever!


Happy reviewing!

- Lia


Local SEO Strategies for Higher 
Search Rankings


Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. 

Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.

Traditionally local small businesses use a mix of local advertising, direct marketing, coupons and word of mouth marketing. Depending on your type of business, you may also use door hangers, flyers, truck lettering and site signs. These are all still valid marketing tactics that will help you become known in your geographic area.  


How to Use the Google URL Inspection Tool for Your Website


With e-commerce sales expected to come in at $3.45 billion in 2019 and experts predicting that there will be over 2 billion regular online shoppers around the world by 2020, your business website's ranking on Google has become more important than ever.


To help businesses determine whether their pages are showing up in search results, Google released a URL inspection tool as part of its Search Console in June of 2018, which provides new insights on how Google views your website.


  • Google URL inspection tool helps businesses see how they can improve their Google rankings.
  • A high Google ranking makes it easier for potential customers to find your business.
  • To boost your ranking, focus on building quality content and continuously improving SEO to improve your digital authority.


Don't Let Your Blind Spots Doom Your Marketing Strategy


Even the best marketers make mistakes, as the industry has learned again and again. The best of the best work on a lot of different projects, and it's inevitable that something will slip through.

There's no way to quantitatively check something as subjective as a marketing strategy. Instead, turn to your network for some qualitative feedback.


  • Seek out pop culture mavens
  • Assemble a focus group
  • Trade strategies with colleagues
  • Get competitive 


Tradeshow banners need to tell your story immediately!

Your design and images make a difference when you are trying to capture a prospective client!

Check out the recent banner we created for 
Center For Hearing & Speech.

Creating Buzz

We are always looking for new ways to grow your hive and welcome any new ideas from you - even if they seem far-fetched - we love those the most!

Our latest suggestion... Marketing Videos



No matter the scale of your business a video fits!

A few tips to make your video message effective:


  • Simple messages
  • Include engaging words
  • Let your creativity shine
  • Add proper tags to be easily found


6 Reasons Your Website Has No Traffic: A Checklist


There is nothing more frustrating than working on your website only to see minuscule volumes of traffic trickle in from time to time. What's the point of having a website if there's no traffic being directed to it? Figuring out the problem can be simple as running through a checklist of potential problems that all contribute to a competitive ranking.


Here are 6 strategic tips you can use to see why you have no traffic:


  • Lack of on-site optimization
  • Thin content
  • Weak backlink profile
  • You've been penalized
  • Unresponsive website
  • You're over the page speed limit


"I highly recommend Rapport Marketing for any business looking to be more successful! Their staff is very responsive and extremely talented and their wealth of industry knowledge is an asset for any company."

Sandy Spradlin - Owner/CEO of CFS-Michigan 


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